Recently, Avi has founded "Armoza International Media", a company dedicated to film and television production and distribution with a cross-platform perspective.
Before founding "Armoza International Media", Avi was the VP of Content and Business Development at the Jerusalem Capital Studios (JCS), Israel leading Media Company, where he had overall management responsibility for the company's productions and content creation activity. In that position Avi was also responsible for the JCS corporate business development activity in Israel and abroad.
Avi has been working in television and film business for more than 18 years as a producer and a senior executive. He began his tenure at JCS in 1993 when he founded JCS Production that has grown to be Israel largest independent production house, specializing in high genre productions (Feature films, drama and sitcom),entertainment programs and documentaries. He is credited for over ten feature films and made-for-TV, including "Colombian Love" (2004), which has recently been acquired for a Hollywood remake and "Paper Snow" (2003, Israeli Academy Award). He is also credited for numerous dramas and TV-series including "War Room" (2005, Israel most prestigious TV drama).

Her short film "Sabbath Entertainment" has won numerous awards in festivals worldwide and has been released in Israel theatrically.
Sabbath Entertainment" has been chosen as one of top two films of the Sam Spiegel School by an international jury comprising of eminent figures such as Pedro Almodovar, Wim Wenders, Paul Newman, Michael Douglas, Jeanne Morreau among many others. Her second short "Tuesday's Women" has premiered at the  International Film Festival Rotterdam in the selected  "Tiger Cub Competition" category and has screened in over 30 international festivals.